As a part of the launch of a new format for its magazine, Voici, oldest and leading french people media, wanted to rejuvenate its image. Gloryparis designed a witty and tongue-in-cheek ad campaign, replacing the usual celebrities with a whole new type of icons : the politicians.
Politicians are the most serious people on the planet, on account of their responsibilities and the pressure that weighs on their shoulders. But even the most serious people deserve a break. Voici being the "seriously entertaining" magazine that it is, it's no surprise that François Hollande, Angela Merkel or even Nicolas Sarkozy take a few minutes off their busy schedules to dive into the magazine.
